EO consulting has evolved over the years to become a complex discipline that spans multiple marketing channels. A good consultant will understand your business objectives, help you invest wisely in technical SEO and on-page optimisation, and provide measurable ROI.

They should also avoid link-building tactics that create bad online experiences for users. These tactics have given the SEO industry a bad name, so ensure your consultant avoids them.

Keyword Research

Keyword research is a fundamental practice in search engine optimisation (SEO). It’s the process by which you research keywords that people type into search engines like Google. Keywords determine what content to include in a website or blog. When done well, it can help you rank higher on SERPs.

Keywords help identify what solutions your audience is looking for. They can also help you rank for longer-tail keywords, which are more likely to drive traffic and conversions.

When choosing an SEO consultant, look for one that understands SEO best practices and has a proven track record. They should be able to explain their strategy in a way that is easy to understand. They should also have experience with the latest SEO tools.

A great SEO consulting company will provide a detailed analysis, strategic plan, and forecast before you sign on as a client. They will use this information to develop a comprehensive SEO campaign that achieves your business goals. They will also implement this plan on your website and other online components.

On-Page Optimisation

SEO consulting involves a variety of different tasks that are meant to improve a website’s visibility and rankings on search engines. This can be done by analysing existing content and suggesting improvements. It also involves creating new content directly relevant to a business’s keywords. The goal is to achieve higher click-through rates and, ultimately, more leads and sales.

On-page optimisation is a series of tasks that improves the quality of a page’s content and HTML code. This can include keyword research, meta tag creation, title tags, image alt text, and internal link strategies. It can also involve using a keyword throughout the page copy, but it must be used naturally and not forced into sentences that don’t make sense.

SEO is constantly changing, and a good consultant should be current on the latest industry changes. They should know which tactics are spam and will penalise a site in the rankings, as well as the best ways to create high-quality content that will rank well. They should also be aware of any Google updates affecting a website’s ranking.

Link Building

Link building is a significant factor in SEO. It involves acquiring links from other websites to yours, which Google uses to determine how relevant your content is. This, in turn, influences your search engine rankings. The more inbound links your website has, the higher it will rank in search results pages (SERPs).

To build high-quality links, you must create compelling content people want to share. This is why you need to understand your audience. For example, you need to know what kind of information they’re looking for, which keywords they use, and which websites they visit.

There are several strategies for link building, including guest blogging, social media promotion, and paid search. However, the most crucial factor is the quality of your content. For example, a link from a popular website like the New York Times will carry more weight than a link from a personal blog. This is because the New York Times has a much higher domain authority. Also, it’s better to avoid using nofollow links. They can be misleading and may even lead to penalties from Google.

Content Writing

Many companies that offer SEO consulting services also provide content writing as part of their service. These are typically freelance writers who specialise in a particular niche market and understand how to write content that will rank well on Google. The main goal of this type of content writing is to improve website traffic and search engine rankings.

The best SEO content writing will be based on research into the keywords and phrases your target market uses to find your products or services. This can be done by analysing the existing content on your site or by performing keyword research. The key is avoiding outdated tactics such as “keyword stuffing” that will damage your site’s ranking.

A top SEO content writing company will combine journalism, creative writing and digital marketing expertise to create compelling and relevant website content that reaches your audience. They will work closely with strategists and consultants to ensure that every piece of content is optimised for search engines and is on target with your business objectives.

Social Media

SEO consultants leverage social media to drive traffic and engagement to a client’s website. They also can analyse data and determine how a business should proceed with its marketing strategy. This includes working with other digital marketing teams to distribute content on social media and in email campaigns.