Search Engine Optimisation (SEO) is a long-term marketing strategy that increases organic visibility on Google.
Often it is thought that improving SEO SA is about populating content with the right keywords, but that’s only part of the story. On-page SEO is equally important.
Keyword Research
SEO is optimising your website and content so search engines can find it. It involves many strategies and tactics, but keyword research is the foundation of any successful SEO campaign. Keywords are the words or phrases that customers use when searching for your product or service. We help Adelaide companies to identify the keywords that will generate the most traffic and convert well for their business.
The best way to begin keyword research is to ask your customer-facing teams for ideas. Ask what terms they see their customers using or what questions they have when looking for answers. This will give you a good idea of the phrases you should target in your SEO efforts and can also be helpful when brainstorming new content ideas or planning new pages.
Once you have a list of relevant terms, it’s time to research their usage and popularity. You can do this using a tool like Google’s Keyword Planner or a more advanced competitor analysis platform such as Conductor. Once you have a sense of the volume and difficulty of each term, you can begin to make informed decisions about which words to target and how to optimise your content to rank for them.
Search engine algorithms have evolved over the years and prioritise well-written content that matches search intent rather than just keywords. The days of stuffing keywords into your content for the sake of it are long gone, and now you need to create practical, helpful, and informative articles or pages that will inspire people to visit and share them.
With a targeted, tailored SEO strategy, we can ensure that your Adelaide business is discoverable by the right people at just the right time. And unlike other digital marketing services, such as pay-per-click advertising, search engine optimisation works for you long after your campaign has finished. We’ll build a framework that drives your immediate business objectives while leaving space for it to evolve and grow with you in the future.
On-Page SEO
On-page SEO SA involves optimising a webpage directly, with an eye toward search engine algorithms. This includes optimising page content, title tags, meta descriptions, URLs, images and internal links. It also ensures that your website is user-friendly and easily navigated. The key to successful on-page SEO is knowing how to balance keyword research and content strategy to create search engine-friendly web pages that are informative and relevant to users searching for a particular query.
Search engines like Google look at various on-page SEO cues to determine whether or not a particular webpage matches a user’s search intent. If a search engine thinks that the content of a page is relevant and valuable to a user, it will rank that page higher in its results.
Often, this ranking is achieved by including keywords in the page title and the content of a webpage. It is also essential to use relevant keywords in a webpage’s meta title and meta description. Other on-page SEO cues include internal linking and using keywords in navigation. In addition, it is essential to ensure that the images on a webpage are optimised for on-page SEO.
All of these on-page SEO strategies can be confusing to those unfamiliar with the field. However, when executed correctly, they can lead to a highly-ranked and relevant website that will help drive quality traffic from search engines. Moreover, on-page SEO is an ongoing process that will continue to improve over time as the algorithms change.
A firm grasp of on-page SEO is essential for any company looking to optimise its web pages. In addition to its effectiveness, on-page SEO is easy to implement and can be done for both new and existing pages. This makes it an effective and affordable marketing strategy for any business looking to grow its online presence. The expert team at Five Jars can assist in implementing on-page SEO SA techniques for your business, helping you to achieve top-ranking positions and more organic search engine traffic.
Meta Descriptions
Meta descriptions are a summary of the content of your website page. The text appears below your title in search engine results pages (SERPs). They help search engines determine if your webpage is a good match for a user’s query, and they can also influence click-through rates (CTR). A well-written meta description can increase your chances of ranking high in search results, mainly if it includes your target keyword and is relevant to your audience.